New Häagen-Dazs Menu to Inspire the Senses

The Häagen-Dazs Shops in Sandton City and the V&A Waterfront have launched a new menu, in addition to existing treasured offerings, that will inspire the senses. Not only will lovers of indulgent moments be able to taste the decadent creations, but they will also be allowed to feel and explore the latest selections with a fashion magazine editorial-style menu with semi transparent layers and textiles.

Not many can resist the temptation of the Belgian Waffle Dream – scoops of Pralines and Crème and Dulche de Leche ice cream served with a warm Belgian waffle, sweet maple syrup and freshly whipped crème. The exotic inspiration of the Raspberry Pavlova, boasting scoops of Raspberries and Meringue and Summer Berries and Crème ice cream, layered with fresh raspberries and delicate meringue pieces finished with a swirl of freshly whipped crème and raspberry coulis, will not disappoint.

For those who like a taste of home, the scrumptious perfection of the Caramel Apple Cookie Crumble – scoops of Caramel Apple Crumble and Cookies and Crème ice cream combined with apple sauce and nut crunch, served with Vanilla Chocolate Chip Cookie pieces - will evoke nostalgic feelings of smelling granny’s apple crumble baking in the oven.

“The new Häagen-Dazs menu has something for everyone”, says Cindy Hall, marketing manager of Häagen-Dazs South Africa. “For those who adore chocolate, we have the most irresistible and sublime selection of desserts that are made with the finest Belgian chocolate, complimented with an assortment of tantalizing flavours and ingredients, such as the Brownie Explosion – a crumbling, freshly baked Chocolate Macadamia Brownie, served with scoops of Chocolate Midnight Cookies and Vanilla Caramel Brownie ice cream, draped in a hot chocolate fudge sauce. Like all Häagen-Dazs creations, which are so rich, thick, and creamy, these melt slowly in your mouth, so the pleasure lasts longer.”

“For those who delight in the refreshing flavours of fruit and berries, we have an array of luscious sorbets and ice cream desserts topped with an abundant serving of fresh fruits that will dazzle the taste buds. These include the Summertime Cone – scoops of Strawberry Cheesecake and Strawberries & Crème ice cream in a crunchy waffle cone paired with fresh strawberries, bananas, raspberry coulis and fresh whipped cream, and the Raspberry Mint Cooler – two scoops or Raspberry & Meringue ice cream blended with fresh mint leaves, a shower of crushed ice, and refreshing cranberry juice. No less delightful is the Tropical Passion – a tongue tingling blend of Mango sorbet and sweet, sparkling lemonade.”

To elevate the overall Häagen-Dazs experience, the menu also offers a luxurious selection of hot drinks that will warm the heart, such as the Tiramisu Espresso, the Caribbean Hot Chocolate, and the Belgian Mocha. The hot drinks can be enjoyed on their own, or with scoops of ice cream or sorbet side by side with a decadent selection of patisseries, muffins, brownies, and cookies.

To produce the perfect ice cream Häagen-Dazs uses only fresh cream, skimmed milk, sugar and fresh egg yolk. All-natural ingredients are the preferred choice for all Häagen-Dazs products. There are no artificial additives, stabilisers, emulsifiers or colours in our ice cream. Häagen-Dazs is also denser and richer than other ice creams because it contains less air, creating its signature slow melting creaminess.

The 80-year-old Häagen-Dazs brand is globally known for its philosophy of crafting super premium quality ice cream from the finest and purest ingredients the world has to offer. Häagen-Dazs own-branded stores have expanded the brand’s global success with the high-profile locations of its more than 800 shops in 55 countries.

About Häagen-Dazs®

Häagen-Dazs is a recognised worldwide leader in the super premium ice cream market and is synonymous with sensorial pleasure and luxury. Available in 55 countries, including South Africa, the same careful attention to quality founder, Reuben Mattus instilled into the brand remains today. All over the world ice cream lovers recognise the unique Häagen-Dazs logo as synonymous with the ultimate ice cream experience.

Häagen-Dazs looks, feels and tastes like real ice cream should. A long tradition of quality and craftsmanship combining fresh cream, skimmed milk, eggs and sugar, creates and incredibly rich flavour, smooth texture and creamy taste. There are no artificial additives, stabilisers, emulsifiers or colours in Häagen-Dazs ice cream. And because it contains less air, Häagen-Dazs is denser and richer than other luxury ice creams, creating its signature slow-melting creaminess.

Häagen-Dazs is available at the Häagen-Dazs Ice Cream Shops in Sandton City, Johannesburg, the V&A Waterfront in Cape Town, and selected retail outlets in Johannesburg, Pretoria and Cape Town. Consumer queries can be directed to our toll-free number on 0800 116 766 or visit our brand website at www.haagendazs.co.uk.