Red Heart Rum named The Official Premium Rum of vodacom Vodacom Super 14 Rugby

‘The Heart of Champions’ is Winning Hearts and Minds

Red Heart Rum, the internationally acclaimed, award-winning premium dark rum on the South African market, is widely acknowledged for its unsurpassed quality and product offering. In becoming one of the four associate sponsors of the Vodacom Super 14 Rugby Tournament, Red Heart certainly has lifted the ‘spirits’ and won many hearts and minds. With five South African regional teams represented on the tournament roster, this popular international rugby tournament (comprised of the top regional teams from New Zealand, Australia and South Africa) boasts a considerable local following.

David de Mardt, Managing Director of Pernod Ricard South Africa, commented on how he looked forward to “bringing the brand to life through a comprehensive English and Afrikaans leveraging campaign” and enthusiastically elaborated on the significance of this partnership: “As the number-one-selling premium dark rum in South Africa, we deem it only fitting that Red Heart be aligned with the number one brand in international regional rugby, with both brands ‘reigning’ in their respective fields. We look forward to developing this mutually beneficial relationship, and are honoured to have a brand which so appropriately mirrors the character and camaraderie of this prestigious competition”.

The Managing Director of SA Rugby, Jonathan Stones, expressing delight that Red Heart had joined the rugby fraternity, echoed these sentiments, “Red Heart is a prominent brand that should complement the Vodacom Super 14 stable. It also resonates well with what we are trying to achieve with the Vodacom Super 14 brand. SA Rugby views this new alliance as testimony to confidence in rugby and initiatives to retain the popularity thereof in South Africa. We feel that this new sponsorship will assist us in attaining our goals, and keeping the winning momentum going”.

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